CHINA: BYD to supply DTS sound technologies on vehicles
"We are committed to delivering consumers the highest high quality autos with the best audio techniques, and our partnership with DTS permits us to obtain this by facilitating the delivery of a superior audio entertainment expertise to BYD car owners," Wang Chuanfu, chairman and president of BYD. "Integration of DTS premium audio transforms the BYD vehicle into an auditorium transmitting substantial-definition 5.1 surround sound, adding considerable value for the owners and making a unique differentiating issue for BYD."
DTS is partnering with China's FM Radio Broadcasters, which leverage DTS Neural Surround technologies for FM radio programming to broadcast DTS five.one content, enabling BYD owners to consume large-definition audio content when listening to the GZBN FM radio channel, in addition to other DTS-broadcasted stations in their vehicles. BYD car owners will also be capable to enjoy widely available DTS CDs in five.1 surround sound on the go.
DTS Neural Surround generates a seamless conversion in between stereo and surround sound audio by way of a particular capture, edit, management and delivery method. The DTS Digital Surround large-quality audio codec delivers higher frequency response and dynamic array for discrete surround sound. The finish outcome is an immersive audio experience that consumers can take pleasure in although driving BYD autos.
"DTS prides itself in supplying superior automotive surround sound technologies that generate an engaging entertainment experience as element of consumers' every day program," stated Brian Towne, DTS executive vice president and chief operating officer. "BYD's adoption of our technologies not only enhances the driving encounter, but it also satisfies swiftly growing consumer demand for uncompromised sound on the go."
Roy Law, vice president and managing director of DTS Higher China Area, added, "DTS' partnership with BYD is part of our more substantial initiative to inspire the adoption of premium DTS audio engineering among suppliers and customers throughout China and past."
DTS will be featuring the BYD G6, S6 and e6 models at the 2012 Beijing Worldwide Automotive Exhibition, happening via two May possibly 2012.